--- title: tomato pay blog | Meadhbh Hayden description: Meadhbh is tomato pays resident Behavioural Scientist, and has several years of experience implementing behavioural science to solve complex challenges, most recently at the award-winning Oglivy image: https://blog.tomatopay.co.uk/hubfs/images/tomatopay-logo.png --- tomato pay blog | Meadhbh Hayden We use cookies to deliver our services. By using our website, you agree to the use of cookies as described in our [privacy policy](https://blog.tomatopay.co.uklegal/privacy_policy). 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Announcements Economy and Ecosystem Opinion Profiles and Interviews Working at tomato pay Product Understanding Fintech Five-Minute Finance ###### [Product Ethics, Behavioural Science and tomato pay Oct 15, 2019 12:15:00 PM The term ‘behavioural science’ has been used loosely to cover many things across many industries over the last few years, so much so that the term has started to get a reputation as a buzzword.](https://blog.tomatopay.co.uk/ethics-behavioural-science-and-tomato-pay) ###### [Product How to actually incorporate behavioural science into your product design Aug 21, 2019 2:00:00 PM Talk to any product owner and they’ll be familiar with the ‘double design’ framework. It’s a tried and tested process in design thinking. It has many advantages, such as, allowing divergent thinking before focusing back to the challenge at hand. It’s also flexible enough to incorporate other frameworks or processes within each stage.](https://blog.tomatopay.co.uk/how-to-actually-incorporate-behavioural-science-into-your-product-design) ###### [Product Make it easy: A guide to behavioural science in finance May 23, 2019 2:55:00 PM Despite spending over 40 years in academia, being the recipient of the Nobel Memorial Prize for Economic Sciences and writing several books, Richard Thaler usually summarises his expert advice into three words: Make it easy.](https://blog.tomatopay.co.uk/make-it-easy-a-guide-to-behavioural-science-in-finance) - 1 ## Subscribe to our newsletter For content and product updates leave your email and subscribe [![tomato pay](https://blog.tomatopay.co.uk/hubfs/images/tp-footer-logo.svg)](https://www.tomatopay.co.uk) ##### Business - [Business App](https://www.tomatopay.co.uk) - [Business Guide](https://www.tomatopay.co.uk/guide) - [Security](https://www.tomatopay.co.uk/security) - [Pricing](https://www.tomatopay.co.uk/#subscription-pricing) - [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) ##### Enterprise - [Partner Ecosystem](https://www.tomatopay.co.uk/ecosystem) - [API Platform](https://www.tomatopay.co.uk/platform) - [API Docs](https://docs.tomatopay.co.uk/) - [API Status](https://www.api.expert/industry/openbankingukproduction) - [Let's talk](https://www.tomatopay.co.uk/contact) ##### Who are we? - [About us](https://www.tomatopay.co.uk/about-us) - [Careers](https://www.tomatopay.co.uk/careers) - [Blog](https://blog.tomatopay.co.uk) - [Newsroom](https://www.tomatopay.co.uk/newsroom) ##### More Information - [Help Centre](https://help.tomatopay.co.uk/en/) - [Consumer Waitlist](https://www.tomatopay.co.uk/sign-up) --- ##### Follow us: [Privacy Policy](https://www.tomatopay.co.uk/legal/privacy_policy) | [AIS Terms of Use](https://www.tomatopay.co.uk/ais_terms_of_use) | [PIS Terms of Use](https://www.tomatopay.co.uk/pis_terms_of_use) Email: [info@tomatopay.co.uk](mailto:info@tomatopay.co.uk) Job enquiries: [jobs@tomatopay.co.uk](mailto:jobs@tomatopay.co.uk) Address: 2 Underwood Row, London, N1 7LQ Copyright © 2026 tomato pay. 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