--- title: Codifying The Brains of CFOs Into One Unifying App description: Today is a significant day for the team at Fractal Labs — we are publicly launching the beta version of our product — the CFOapp! image: https://blog.tomatopay.co.uk/hubfs/Imported_Blog_Media/Fractalrobot.png --- Codifying The Brains of CFOs Into One Unifying App We use cookies to deliver our services. By using our website, you agree to the use of cookies as described in our [privacy policy](https://blog.tomatopay.co.uklegal/privacy_policy). Accept [![Tomato Logo](https://blog.tomatopay.co.uk/hubfs/images/tomatopay-logo.png)](https://www.tomatopay.co.uk) Menu [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) - Business ![](https://blog.tomatopay.co.uk/hubfs/images/icon-chevron.png) [Business App](https://www.tomatopay.co.uk) [Security](https://www.tomatopay.co.uk/security) [Pricing](https://www.tomatopay.co.uk/#subscription-pricing) [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) - Enterprise ![](https://blog.tomatopay.co.uk/hubfs/images/icon-chevron.png) [Partner Ecosystem](https://www.tomatopay.co.uk/ecosystem) [API Platform](https://www.tomatopay.co.uk/platform) [API Docs](https://docs.tomatopay.co.uk/) [API Status](https://www.api.expert/industry/openbankingukproduction) [Case Study - Santander](https://www.tomatopay.co.uk/cashflow-manager-by-santander-tomatopay/) [Case Study - SMART](https://www.tomatopay.co.uk/smart) [Case Study - Charity](https://www.tomatopay.co.uk/charity-partner-lune) [Let's Talk](https://www.tomatopay.co.uk/contact) - Media ![](https://blog.tomatopay.co.uk/hubfs/images/icon-chevron.png) [Blog](https://blog.tomatopay.co.uk) [Newsroom](https://www.tomatopay.co.uk/newsroom) - [Help Centre](https://help.tomatopay.co.uk/en/) - [Consumer Waitlist](https://www.tomatopay.co.uk/consumer) - [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) [Consumer Waitlist](https://www.tomatopay.co.uk/consumer) [Security](https://www.tomatopay.co.uk/security) [Pricing](https://www.tomatopay.co.uk/#subscription-pricing) [Partner Ecosystem](https://www.tomatopay.co.uk/ecosystem) [APIs](https://www.tomatopay.co.uk/platform) [API Docs](https://docs.tomatopay.co.uk/) [Blog](https://blog.tomatopay.co.uk) [Newsroom](https://www.tomatopay.co.uk/newsroom) [Help Centre](https://help.tomatopay.co.uk/en/) [About](https://www.tomatopay.co.uk/about-us) [Let's Talk](https://www.tomatopay.co.uk/contact) ## Codifying The Brains of CFOs Into One Unifying App ![Codifying The Brains of CFOs Into One Unifying App](https://blog.tomatopay.co.uk/hubfs/Imported_Blog_Media/Fractalrobot.png) Today is a significant day for the team at ***[tomato pay](https://www.tomatopay.co.uk/?__hstc=233546881.33c1b0808fee78d45e4f70ba79909cbd.1618986286772.1618986286772.1618986286772.1&__hssc=233546881.1.1618986286772&__hsfp=1489149663) . *** # We are publicly launching the beta version of our product — the ***CFOapp***! This is the first milestone in our journey to **codify the brains of Chief-Financial-Officers **(CFO) into one unifying application. We believe in using our financial and technological expertise to empower Small-Medium-sized Enterprises (SMEs) with a financial toolkit, historically only accessible to larger businesses. Understanding the financial health of a company and managing its cash flow is fundamental to business success. Yet, despite this fact, most people launch a new venture to pursue their passion, not with the intention of becoming financial experts. That’s why we created the *CFOapp*. We want to **make finance simple** and accessible for business owners, supporting them on their entrepreneurial journey towards financial freedom. The *CFOapp* is the culmination of years of experience; as entrepreneurs, technologists, advisors and financial investors. Every member of the founding team has experienced the challenges associated with operating a business and the frustration of managing its finances. The tedious, time consuming and critical process of managing cash, and capital requirements. Advancements in science and technology have allowed us to automate parts of the financial function, giving business managers more time to do what they do best — **focus on their passion**. Say goodbye to manually managing spreadsheets. Welcome to the automated financial assistant—the ***CFOapp****.* We’re thrilled to share this moment with you, and look forward to growing with our customers. ![Nicholas Heller](https://blog.tomatopay.co.uk/hs-fs/hubfs/AskFractal_May2018/Images/nicholas-heller-1.jpg?width=50&name=nicholas-heller-1.jpg) Nicholas Heller Nicholas Heller is the CEO and co-founder of tomato pay and has over 20 years of experience as a corporate leader and founding entrepreneur. He previously led the European R&D team at Google. Feb 18, 2016 2:45:00 PM ##### Continue reading [![tomato pay](https://blog.tomatopay.co.uk/hubfs/images/tp-footer-logo.svg)](https://www.tomatopay.co.uk) ##### Want all the latest news and updates from tomato pay? 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