--- title: tomato pay in FT-backed publication, Sifted description: London is a hotbed for business and remains the global leader for Fintech. Every business is digitising, so every business is recruiting similar profiles. image: https://blog.tomatopay.co.uk/hubfs/Imported_Blog_Media/Screenshot%202020-03-16%20at%2011_28_54-2.png --- tomato pay in FT-backed publication, Sifted We use cookies to deliver our services. By using our website, you agree to the use of cookies as described in our [privacy policy](https://blog.tomatopay.co.uklegal/privacy_policy). Accept [![Tomato Logo](https://blog.tomatopay.co.uk/hubfs/images/tomatopay-logo.png)](https://www.tomatopay.co.uk) Menu [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) - Business ![](https://blog.tomatopay.co.uk/hubfs/images/icon-chevron.png) [Business App](https://www.tomatopay.co.uk) [Security](https://www.tomatopay.co.uk/security) [Pricing](https://www.tomatopay.co.uk/#subscription-pricing) [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) - Enterprise ![](https://blog.tomatopay.co.uk/hubfs/images/icon-chevron.png) [Partner Ecosystem](https://www.tomatopay.co.uk/ecosystem) [API Platform](https://www.tomatopay.co.uk/platform) [API Docs](https://docs.tomatopay.co.uk/) [API Status](https://www.api.expert/industry/openbankingukproduction) [Case Study - Santander](https://www.tomatopay.co.uk/cashflow-manager-by-santander-tomatopay/) [Case Study - SMART](https://www.tomatopay.co.uk/smart) [Case Study - Charity](https://www.tomatopay.co.uk/charity-partner-lune) [Let's Talk](https://www.tomatopay.co.uk/contact) - Media ![](https://blog.tomatopay.co.uk/hubfs/images/icon-chevron.png) [Blog](https://blog.tomatopay.co.uk) [Newsroom](https://www.tomatopay.co.uk/newsroom) - [Help Centre](https://help.tomatopay.co.uk/en/) - [Consumer Waitlist](https://www.tomatopay.co.uk/consumer) - [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) [Consumer Waitlist](https://www.tomatopay.co.uk/consumer) [Security](https://www.tomatopay.co.uk/security) [Pricing](https://www.tomatopay.co.uk/#subscription-pricing) [Partner Ecosystem](https://www.tomatopay.co.uk/ecosystem) [APIs](https://www.tomatopay.co.uk/platform) [API Docs](https://docs.tomatopay.co.uk/) [Blog](https://blog.tomatopay.co.uk) [Newsroom](https://www.tomatopay.co.uk/newsroom) [Help Centre](https://help.tomatopay.co.uk/en/) [About](https://www.tomatopay.co.uk/about-us) [Let's Talk](https://www.tomatopay.co.uk/contact) ## tomato pay in FT-backed publication, Sifted ![Fractal in FT-backed publication, Sifted](https://blog.tomatopay.co.uk/hubfs/Imported_Blog_Media/Screenshot%202020-03-16%20at%2011_28_54-2.png) London is a hotbed for business and remains the global leader for fintech. Hence it’s no secret that there is a war for talent. The battle lines cross banks, startups, scaleups, big tech and more -- every business is digitising, so every business is recruiting similar profiles. tomato pay (formerly known as Fractal) CEO and co-founder, [Nicholas Heller](https://www.linkedin.com/in/nicholasheller/)spoke to Sifted about the ongoing search for people, "London is a hotbed for business… \[so\] there’s a war for talent. There’s a very small pool of candidates who have the skills to work on complex systems…\[Meanwhile\] every business is digitising and hence every business is recruiting similar profiles.” Engineers are ever more in demand. With so many big tech companies now venturing into the fintech space, small scale-ups are forced to compete with them to find exceptional people from a very small pool of candidates who have the skills to work on complex systems. Offering engineers competitive salaries and benefits in comparison to the tech giants is an ongoing challenge for us, and other London startups. With the boom in fintech investment, and shortage of engineers, salary expectations continue to increase at an alarming rate within the industry as there’s now a market for it, and understandably so. At tomato pay, although we face these challenges, we are fortunate to have an incredible team of people, and it's very important that we’re all aligned and moving in the same direction. Like most startups, we offer generous stock options to ensure everyone owns a part of the future that they are building. We’ve found that the culture we’ve harboured over the years have helped us maintain a low turnover rate - currently at 1% over the past three years. We pride ourselves on our ability to maintain a diverse company, both in terms of gender and background. If you would like to work with us at tomato pay, do get in [contact with us](mailto:jobs@tomatopay.co.uk).  --- # You can find the full article written by [Isabel Woodford](https://www.linkedin.com/in/isabel-woodford/), [here](https://sifted.eu/articles/fintech-talent-war/). You can also find our posts on [LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:6645269852963643392) and [Twitter](https://twitter.com/Fractal_Labs/status/1239503386099290112). ![Lisa Leid](https://blog.tomatopay.co.uk/hs-fs/hubfs/WhatsApp%20Image%202019-08-22%20at%2009.47.34.jpeg?width=50&name=WhatsApp%20Image%202019-08-22%20at%2009.47.34.jpeg) Lisa Leid Head of Communications at tomato pay Mar 16, 2020 9:00:00 AM ##### Continue reading [![tomato pay](https://blog.tomatopay.co.uk/hubfs/images/tp-footer-logo.svg)](https://www.tomatopay.co.uk) ##### Want all the latest news and updates from tomato pay? Subscribe to our newsletter! ##### Business - [Business App](https://www.tomatopay.co.uk) - [Business Guide](https://www.tomatopay.co.uk/guide) - [Security](https://www.tomatopay.co.uk/security) - [Pricing](https://www.tomatopay.co.uk/#subscription-pricing) - [Get Started](http://tomatopay.app.link/W0BW7m9cuhb) ##### Enterprise - [Partner Ecosystem](https://www.tomatopay.co.uk/ecosystem) - [API Platform](https://www.tomatopay.co.uk/platform) - [API Docs](https://docs.tomatopay.co.uk/) - [API Status](https://www.api.expert/industry/openbankingukproduction) - [Let's talk](https://www.tomatopay.co.uk/contact) ##### Who are we? - [About us](https://www.tomatopay.co.uk/about-us) - [Careers](https://www.tomatopay.co.uk/careers) - [Blog](https://blog.tomatopay.co.uk) - [Newsroom](https://www.tomatopay.co.uk/newsroom) ##### More Information - [Help Centre](https://help.tomatopay.co.uk/en/) - [Consumer Waitlist](https://www.tomatopay.co.uk/sign-up) --- ##### Follow us: [Privacy Policy](https://www.tomatopay.co.uk/legal/privacy_policy) | [AIS Terms of Use](https://www.tomatopay.co.uk/ais_terms_of_use) | [PIS Terms of Use](https://www.tomatopay.co.uk/pis_terms_of_use) Email: [info@tomatopay.co.uk](mailto:info@tomatopay.co.uk) Job enquiries: [jobs@tomatopay.co.uk](mailto:jobs@tomatopay.co.uk) Address: 2 Underwood Row, London, N1 7LQ Copyright © 2026 tomato pay. All rights reserved. tomato pay is a brand owned and operated by Fractal Labs Ltd. Fractal Labs Ltd is authorised by the Financial Conduct Authority (FRN 813019). Fractal Labs Ltd is registered with the Information Commissioner's Office.